mabl Experience 2024

FALL 2025 | BOSTON, MA

Reflecting on 2024's Theme

The rise of generative AI is ushering in a new era of software development, bursting with possibilities and redefining customer experience expectations across web and mobile applications. In this transformative landscape, software quality takes on unprecedented significance. It's time for the quality profession to seize this moment, evolving practices and mindsets to rise to the challenge, building trust in AI-driven quality processes as the foundation of software excellence.

During Experience 2024, we explored how to unleash the power of AI to elevate quality and deliver superior customer experiences across web and mobile. Together, we charted a path toward a future where quality teams drive innovation and push the boundaries of what's possible.

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PRODUCT ANNOUNCEMENTS

Transforming AI-driven Test Automation

The mabl team announced our continued commitment to leveraging AI to modernize all phases of the quality engineering lifecycle with the general availability of GenAI Assertions. As AI-driven applications become increasingly complex and unpredictable, mabl’s GenAI Assertions make it the only SaaS product on the market to provide the tools and capabilities needed to address their unique testing challenges.

To help you further extend test coverage, mabl also announced the availability of mabl for Playwright to provide comprehensive support to developers who want to extend coverage of their existing Playwright tests and teams who have already invested in Playwright for test coverage.

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