Agenda

As we kick off our 6th mabl Experience, we’ll explore how generative AI is reshaping software delivery. From agentic testing to productivity gains, new roles, and transformative tools, this is a time to share lessons and shape the future together. Join us for insights, demos, and real-world results that showcase how agents and AI are redefining quality, collaboration, and innovation in software.

ADP's Salesforce developers are on the front lines of building AI-driven features like Einstein. This session will explore the unique challenges of testing non-traditional UIs and agentic systems, where interactions are conversational rather than click-based. We will look at developer’s insights on how quality assurance must adapt and how tools can empower developers to ensure the reliability of these complex, new applications.

As a quality leader, do you have a clear picture of your release quality? Discover how an agent-per-workflow system, built on mabl's MCP, can transform your team's process. This session will show you how to implement a multi-agent QA playbook to automatically monitor deployments, run targeted tests, and generate structured reports like flakiness heatmaps - enabling you to ship with confidence and elevate software quality.

Harness mabl’s AI-powered features to craft smarter, faster, and more robust tests. Learn hands-on how to use the Test Creation Agent, Visual Assist, and Auto TFA to boost test coverage, reliability, and speed of debugging. Walk away ready to put AI to work in your daily testing workflows.

• Generate structured tests automatically with the Test Creation Agent.
• Improve test stability by visually recognizing UI elements using Visual Assist.
• Diagnose and resolve failures faster using Auto TFA’s AI-driven analysis.

Explore how agentic testing transforms quality strategies and team productivity. Learn to integrate mabl’s AI-powered tools—from autonomous test creation to intelligent failure analysis—to scale coverage and reduce manual effort. Discover actionable ways to prepare your teams for the changing role of testers in an AI-driven future.

• Plan adoption strategies for mabl’s agentic features to boost testing efficiency.
• Evaluate how AI-driven tools impact team workflows and coverage.
• Anticipate shifts in QA roles and skills as intelligent automation evolves.

Harness mabl’s AI-powered features to craft smarter, faster, and more robust tests. Learn hands-on how to use the Test Creation Agent, Visual Assist, and Auto TFA to boost test coverage, reliability, and speed of debugging. Walk away ready to put AI to work in your daily testing workflows.

Many teams struggle with the perceived cost and overwhelming volume of existing test suites, thinking, "We have 4,000 tests, it's going to cost a fortune with mabl!" This session reveals how to "game the system" by intelligently grouping legacy UI tests into efficient user scenarios. We'll show you how to test smarter, not just more, addressing the true cost of "free" and rethinking test count beyond outdated paradigms to reduce waste, optimize credit usage, and achieve superior, cost-effective quality at scale.

How we build applications with open-source (OSS) AI LLMs is disrupting the software industry. In this fireside chat, we’ll explore the evolving landscape and provide guidance on evaluating and selecting the right models for different use cases. We'll address critical considerations like OSS vs. proprietary models, hosting strategies, data privacy, and effective testing methods for non-deterministic applications, helping you navigate this tectonic shift and empower your teams with the right tools.

Join us for a look back at the past year of AI innovation in testing! Last year, our AI panel discussed the exciting potential of mabl's intelligent features. Now, we're bringing folks back to share their real-world experiences. Discover how they've integrated mabl's AI capabilities into their daily testing workflows, the challenges they've overcome, and the significant impact these features have had on their testing efficiency and effectiveness. This session will provide practical insights and demonstrate the tangible benefits of leveraging AI for smarter, faster, and more robust test automation.

Adaptive UIs once seemed beyond the reach of automation. In this session, discover how JetBlue is redefining the future of UI testing by combining Playwright with mabl’s GenAI-powered validation. Attendees will see how adaptive automation transforms dynamic user experiences into scalable, sustainable quality. The session will highlight key breakthroughs and inspire new ways of thinking about what’s possible in end-to-end testing.

Begin your journey to high-performing software quality. This vital workshop invites you to take mabl's Software Quality Maturity Assessment. Discover your team's current state across Culture & Mindset, Processes & Rituals, and Tools & Technologies. We'll then present valuable benchmarking data from hundreds of participating teams, setting the stage for all subsequent sessions and workshops. Participating in this assessment is crucial for gaining the most from your mabl Experience.

Building on last year’s popular session, William Montbleau addresses a common frustration: "Why isn't mabl clicking on this object in playback?" He'll show how to overcome dynamic web element challenges by mastering mabl's advanced find capabilities, focusing on XPath and CSS selectors. Through real-world examples, including AG Grid and AG Charts, attendees will learn practical strategies to troubleshoot automation failures and build robust, consistent tests for complex UIs. Elevate your mabl automation skills and unlock the full potential of advanced selectors. 

Discover TrustCloud's blueprint for a culture of quality where collaboration is key. While always acknowledging there's more to learn, they're proud of the progress they’ve made so far, where everyone shares responsibility and prioritizes customer experience. Jessica will share real-world examples of what this means in practice, detailing their successes and ongoing challenges in fostering shared ownership and empowering developers. Explore actionable insights to elevate your team's collaborative quality efforts.

Go beyond record-and-replay! Discover how to craft sophisticated, data-driven tests that mirror real user journeys. This session covers advanced browser and mobile techniques: targeting dynamic elements with XPath/CSS selectors, designing flexible flows with conditionals and loops, and expanding coverage with data-driven testing—helping you create resilient tests that adapt as your app evolves.

• Design advanced mabl tests by applying XPath/CSS selectors to handle dynamic UI elements.
• Develop reusable, maintainable flows using conditionals and loops.
• Implement data-driven testing strategies to boost coverage and reduce rework.

Elevate your team's software quality maturity across culture, processes, and tools. This workshop demonstrates how mabl's unified, AI-powered platform directly supports your team's growth. Learn practical strategies to enhance collaboration, integrate testing earlier, automate more effectively, and achieve higher quality engineering levels with mabl.

• Diagnose your team's quality maturity across key dimensions.
• Design and implement a roadmap to improve practices and scale impact.
• Embed continuous improvement and a proactive quality culture.

As a Quality Engineer at mabl, I'm witnessing firsthand the transformative power of AI in testing. This session explores the evolving role of the Quality Engineer in a world embracing agentic testing. What’s changing, and how can you prepare? We'll delve into how AI empowers us beyond traditional automation, elevating our focus to strategic quality leadership. Discover how blending uniquely human skills with AI’s power helps us focus on the 'why' of quality – building impactful software and exceptional customer experiences – not just the 'how'.

Unpack the findings and key trends from the 2025 State of Testing in DevOps Survey, highlighting the critical shifts driven by AI and DevOps advancements. We'll explore the top observations, followed by an interactive group discussion. Dive deep into these trends at your table, sharing challenges and innovative solutions with your peers.

Explore the future of testing and how mabl is evolving to meet the demands of modern software delivery.  Learn about our deep investment in generative AI and the path to an autonomous digital tester.  We will review the past year's innovations, unveil new ones, and engage the audience for input on the roadmap ahead.  From expanding test coverage to more efficiently reducing test maintenance efforts to scaling for the most complex enterprises, this session will go in-depth on the benefits of these mabl capabilities.

At Priceline, we're shifting from automated scripts to autonomous intelligence. This session explores our journey to build an intelligent test engine powered by AI and the Model Context Protocol (MCP). We'll show how connecting mabl and other tools eliminates developer friction, automates maintenance, and transforms testing from a safety net into a proactive partner in innovation.

Join Rafael Amaral, SDET at Stack Overflow, for a deep dive into enabling developers with mabl. Rafael will share practical tips for creating effective test suites, fostering collaborative testing between QA and development, and exploring strategies to integrate mabl testing effectively within DevOps workflows. Discover advanced strategies for integrating mabl into DevOps workflows and maximizing its use, drawing from real-world experience at Stack Overflow. This session offers actionable insights for both SDETs and developers looking to boost their quality engineering efforts and developer experience.

Struggling to prove QA's value? Join Barracuda to see how they built a data-driven quality system. Rostyslav details integrating mabl's data exports with Atlassian Analytics for key metrics: coverage, bugs, and plan health. Gayathri shares how these insights empower leadership, foster continuous improvement, and drive higher quality standards. Learn practical steps to transform mabl data into actionable intelligence and achieve full test coverage.

Bring quality earlier into development by integrating mabl seamlessly into your CI/CD workflow. In this hands-on workshop, you’ll learn to implement automated functional and non-functional tests using GitHub Actions—adding quality gates to pull requests and shifting left with confidence. Walk away with a working setup you can apply to your own projects, plus best practices for organizing and scaling collaborative testing as your application grows.

Prove and improve the business value of quality initiatives. Learn to build a compelling ROI case for mabl adoption and use analytics to track testing efficiency, defect trends, and team effectiveness. Walk away ready to translate testing data into strategic insights that resonate with stakeholders.

Discover how mabl's MCP Server revolutionizes developer workflow. This session reveals how to integrate mabl directly into VS Code with GitHub Copilot, allowing AI to assist with testing tasks like test creation and analysis. Empower developers to rapidly build and validate quality, eliminating context switching and achieving significant time savings. Learn to leverage AI-powered tools right in your IDE for a seamless dev-test experience.

Leading the development of an AI-powered enterprise application comes with unique testing challenges that homegrown automation often can't fully solve. Jyoti Kunal Shah, Director of Application Development at ADP, shares her team's journey of building a custom testing solution using Playwright and discusses its successes and limitations. Join her to explore the gaps, discover how a dedicated platform could fill them, and gain a strategic framework for evaluating your own AI quality approach.

Supercharge collaboration between QA and engineering by weaving mabl into your development toolchain. Learn how to automate testing with the CLI, connect seamlessly to CI/CD pipelines, and streamline local vs. cloud runs. Explore new tools like the mabl MCP server to boost speed, transparency, and shared ownership of quality.

In a high-stakes government environment, maintaining uninterrupted access to critical data and systems is paramount. Learn how the NC Department of Adult Correction transformed disaster recovery testing with mabl. See how a small QA team rapidly validates system functionality, automates complex multi-system user flows, and provides irrefutable proof of recovery, ensuring essential public services remain operational when it matters most.

Supercharge collaboration between QA and engineering by weaving mabl into your development toolchain. Learn how to automate testing with the CLI, connect seamlessly to CI/CD pipelines, and streamline local vs. cloud runs. Explore new tools like the mabl MCP server to boost speed, transparency, and shared ownership of quality.

• Automate testing workflows by integrating mabl CLI with CI/CD tools.
• Optimize test execution by managing local and cloud runs strategically.
• Enhance team collaboration using developer-focused mabl features.

Rethink test automation beyond technical debt. Eli Lilly reframes it as "revenue protection". Discover how we secured leadership buy-in by providing "accelerators, not tools", leading to a 10x reduction in test creation and 12x in execution time. Learn to elevate quality's strategic value and drive significant business impact.

AI isn’t just reshaping software, it’s beginning to reshape work itself. It’s real, it’s here, and moving faster than any other technology wave we’ve seen. In this closing keynote, we’ll zoom back out to the true size of the opportunity, and get practical about what actually earns trust and delivers results. You’ll leave with a perspective on a holistic landscape and a few concrete steps to start compounding value when you return to work.

Celebrate your peers as the Experience Awards winners are announced, and the closing of Experience 2025.